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Carl Hicks Resume & Profile

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CARL HICKSResume, Profile and CapabilitiesD I G I T A L M A R K E T I N G S T R A T E G I S TW O R K S U M M A R Y : C A R L H I C K S 9 1 7 - 7 1 9 - 6 5 3 6

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COVER LETTERCARL HICKSD I G I T A L M A R K E T I N G S T R A T E G I S TDear Hiring Manager,I am reaching out to express my interest in potential opportunities within your organization as a digitalmarketing associate. With over [number of years] years of experience in the field, I have developed abroad skill set that would make me a valuable asset to your team.As a knowledgeable digital marketing professional, I have a proven track record of creating andimplementing successful marketing campaigns across various platforms, including social media, emailmarketing, and web design. Additionally, my experience in customer activation campaigns and loyaltyprograms has given me the ability to manage and track ROI and retention effectively.I am excited to explore new opportunities and am open to relocating for the right opportunity. Mypriority is finding a slower-paced lifestyle where I can use my life experience and expertise tocontribute to a meaningful project. I am confident that my skills, experience, and passion for digitalmarketing make me an ideal candidate for any position within your organization.Thank you for considering my application. I look forward to hearing from you.Sincerely,Carl HicksYou may request a portfolio link of my work, which includes samples of my email marketing campaigns,website and landing page design, business plans, marketing action plans and tactics, as well as graphic and webdesign.R E S U M E , P R O F I L E A N D C A P A B I L I T I E S : C A R L H I C K S 9 1 7 - 7 1 9 - 6 5 3 6

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ABOUT MECARL HICKSD I G I T A L M A R K E T I N G S T R A T E G I S TI am a highly skilled and accomplished professional with over 14 yearsof experience in the freelance industry. I have built a strong network ofcontacts by connecting with colleagues and industry professionals,attending networking events, and participating in industry associations.This has allowed me to stay up-to-date with industry trends anddevelopments, and has also led to new job opportunities.Throughout my career, I have continuously improved my skills bytaking courses and workshops to enhance my expertise, stay currentwith industry trends, and develop new areas of knowledge. This hashelped me stay ahead of the competition and demonstrate my value topotential employers.I have also sought out mentorship throughout my professional journey,looking for guidance and advice on career advancement. This hashelped me identify opportunities, receive feedback on my performance,and gain insights about the industry.Demonstrating leadership has been a key focus for me. I have taken onleadership roles within my organization and industry, serving oncommittees and leading projects. This has allowed me to develop myleadership skills and demonstrate my ability to lead a team.I am results-oriented and always strive to achieve measurable resultsand exceed expectations in my current role. This has helpeddemonstrate my value and make me a strong candidate for futureexecutive or department head positions. With my extensive experience,strong network, continuous self-improvement, and leadership skills, I aman asset to any organization.R E S U M E , P R O F I L E A N D C A P A B I L I T I E S : C A R L H I C K S 9 1 7 - 7 1 9 - 6 5 3 6

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MY DIGITAL COMPONENTS CHECKLISTCARL HICKSD I G I T A L M A R K E T I N G S T R A T E G I S TI work with the essential components, or "pillars," of digital marketing. These pillars include areas suchas search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, emailmarketing, content marketing, website and landing page design, business planning and marketingaction plans, and graphic and web design. With your skills and knowledge in these areas, you arewell-equipped to develop and execute effective digital marketing strategies that drive traffic, generateleads, and increase conversions for businesses.Search Engine Optimization (SEO):Keyword researchOn-page optimizationOff-page optimization (link building, guestblogging, etc.)Technical optimization (site speed, mobileoptimization, etc.)Content creation and optimizationPay-Per-Click Advertising (PPC):Keyword research and selectionAd creation and designCampaign setup and managementLanding page optimizationSocial Media Marketing:Social media account setup and optimizationContent creation and curationSocial media advertising (Facebook Ads,Instagram Ads, etc.)Social media monitoring and engagementEmail Marketing:List building and segmentationEmail design and content creationAutomation and drip campaignsA/B testingMetrics tracking and analysisContent Marketing:Content creation (blog posts, videos,podcasts, etc.)Content distribution and promotionContent optimization (SEO, social media,etc.)Guest blogging and content partnershipsMetrics tracking and analysisWebsite and Landing Page Design:Website and landing page design anddevelopmentResponsive design and mobile optimizationUser experience and conversion rateoptimizationSEO optimizationA/B testingBusiness Planning and Marketing Action Plans:Market research and analysisTarget audience identificationCompetitor analysisObjective settingMarketing strategy development andimplementationGraphic and Web Design:Logo design and brandingGraphic design for social media and digitalplatformsWeb design and developmentUser experience designMobile optimization and responsive designR E S U M E , P R O F I L E A N D C A P A B I L I T I E S : C A R L H I C K S 9 1 7 - 7 1 9 - 6 5 3 6

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MY EXECUTION CHECKLIST CARL HICKSD I G I T A L M A R K E T I N G S T R A T E G I S TDefine Campaign Goals: Determine the campaign's objectives, whether it is to increase brand awareness,generate leads, or drive sales.Identify Target Audience: Identify the target audience for the campaign, including demographics,psychographics, and behavior.Develop Key Messaging: Develop key messaging for the campaign that resonates with the target audienceand aligns with the campaign goals.Choose Channels: Select the channels that will be used to deliver the campaign messaging, including emailmarketing, social media, paid advertising, and direct mail.Create Campaign Assets: Develop the necessary assets for the campaign, including email templates, socialmedia graphics, ad copy, and landing pages.Execute the Campaign: Implement the campaign across all selected channels, ensuring that all messaging andcommunications are aligned and consistent.Track and Analyze Campaign Performance: Monitor the campaign's performance across all channels,measuring key performance indicators (KPIs) such as open rates, click-through rates, conversions, and ROI.Optimize the Campaign: Use insights gained from tracking and analyzing campaign performance to optimizethe campaign, making necessary adjustments to improve results.Nurture Prospects and Customers: Continue to engage with prospects and customers throughout thecampaign, delivering valuable content and offers that move them through the customer lifecycle.Evaluate Campaign Success: Evaluate the success of the campaign, analyzing the overall impact on thebusiness, and making recommendations for future campaigns.I have the skills to execute a multichannel campaign across the prospect and customer lifecyclewhile ensuring consistent messaging and communication alignment across all channels. The stepsI would take to accomplish this areR E S U M E , P R O F I L E A N D C A P A B I L I T I E S : C A R L H I C K S 9 1 7 - 7 1 9 - 6 5 3 6

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MY SOFTWARE AND TECH STACKCARL HICKSD I G I T A L M A R K E T I N G S T R A T E G I S TAs a digital marketing expert, I stay up-to-date with the latest software and technical items thatcan help businesses improve their online presence and reach their target audience. I understandthat every business has a unique budget and needs, so I prioritize recommending tools andplatforms that are cost-effective and tailored to their specific goals.Here are 20 of the latest software and technical tools that I am knowledgeable with:Customer Relationship Management (CRM) softwareMarketing Automation softwareEmail Marketing softwareSocial Media Management softwareContent Management System (CMS) softwareAnalytics softwareSearch Engine Optimization (SEO) softwareAdvertising platformsVideo Marketing softwareLive Chat softwareLanding Page BuildersInfluencer Marketing PlatformsAffiliate Marketing PlatformsCustomer Feedback and Survey ToolsWebinar and Virtual Event PlatformsSales Enablement PlatformsMarketing Project Management Platforms R E S U M E , P R O F I L E A N D C A P A B I L I T I E S : C A R L H I C K S 9 1 7 - 7 1 9 - 6 5 3 6

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S K I L LP R O F I L EF R E E L A N C E W O R K E X P E R I E N C EV A R I O U S M A R K E T I N G D U T I E SWorked with various local businesses, celebrity brand clients, andtheater productions to develop and execute digital marketingstrategies.Designed and implemented email marketing campaigns, websites,and landing pages to increase conversions and drive customerengagement.Created business plans and marketing action plans to helpbusinesses achieve their growth goals.Developed graphic and web design assets for various marketingmaterials.Conducted SEO audits and implemented optimization strategiesto improve search engine rankings.Created social media content and managed social media accountsto increase brand awareness and engagement.Analyzed campaign performance and made recommendations foroptimization.RESUMEC A R L H I C K SD I G I T A L M A R K E T I N G S T R A T E G I S TC O N T A C TP R O J E C T SP L A T F O R M Scarlarrin@gmail.com917-719-6536Remote or RelocateExperienced freelance consultant with expertise in marketing strategy,digital marketing, and project management. Proven ability to buildstrong relationships with clients and stakeholders, and deliver results-driven solutions. Seeking a challenging role in a dynamic organizationthat values creativity and innovation.Graphic DesignCopy PlanningOperationsFunnel Setup80%90%75%85%Various Freelance and Agency WorkDIGITAL MARKETINGI specialize in providing comprehensive management services tocelebrities and high or low-profile individuals seeking to establish andmaintain their online presence. Developing key messagingIdentify Customer Pain PointsDefine Unique Selling PropositionEmail Marketing Launch Content PlanningPaid Advertising ResearchDirect Mail AssetsCustomer Relationship Management(CRM) softwareMarketing Automation softwareEmail Marketing softwareSocial Media Management softwareContent Management System (CMS)softwareSearch Engine Optimization (SEO)softwareLanding Page BuildersSales Enablement PlatformsMarketing Project Management Platforms

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IN CLOSING or 917-719-6536D I G I T A L M A R K E T I N G S T R A T E G I S TThank you for taking the time to view my Action Profile. I am grateful forthe opportunity to showcase my skills and experience gained over the past25 years, including my 14 years as a freelance professional.I am excited about the possibility of joining your team and contributing toyour company's success. If hired, I am available to start as soon as possibleand willing to relocate as needed.Please do not hesitate to reach out to me if you have any further questionsor would like to schedule an interview. You can contact me at the email orphone number listed below.Once again, thank you for considering my application. I look forward tohearing from you soon.Best regards,Carl HicksR E S U M E , P R O F I L E A N D C A P A B I L I T I E S : C A R L H I C K S 9 1 7 - 7 1 9 - 6 5 3 6